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Who is eligible to participate in the Early Reviewer Program?

At this time, this program is available to U.S. based brand registered sellers only.
I am U.S. based, but not a brand registered seller. How do I participate in the program?

To participate in this program, you must register your brand. If you own the trademark for the brand name that appears on your products and packaging, you might be eligible to apply for Amazon Brand Registry. Once registered, you can enroll your products into the Early Reviewer Program.

Get started with registering your brand.

Which ASINs are eligible to be enrolled in this program?

ASINs with less than five reviews might be eligible for enrollment in this program. At this point, the ASINs must also be priced above $15.00. If the offer price falls below $15.00, we may cease requesting reviews from customers.
Why can I only enroll ASINs that I sell in the U.S.?

Currently, this program is limited to the U.S. (www.亚马逊.com) only. If you have listed an ASIN to sell in the U.S. as well as other marketplaces, it will be eligible to enroll in this program, but Amazon will only request reviews from customers who purchased the ASIN on www.amazon.com.
Why was my ASIN not accepted into the program?

You can download the status file in your submission history to understand why an ASIN was not accepted into the program.
How will I know if my product has received a review from this program?

Early Reviewer Program reviews are identified with an orange badge that reads 'Early Reviewer Rewards'.
Why should customers trust these reviews?

We only ask customers who have already purchased the product to share their true experience, regardless of whether it is a 1-star or 5-star review. No free products or discounts are given to these reviewers. We also do not disclose at the time of purchase whether a product is participating in the program because we want to hear from customers who have authentically chosen to buy that product without any knowledge of a future reward.
How are reviewers selected for this program?

We want authentic reviews, and we would like to select from as many customers as possible, not just a select few. We select customers randomly from a list of all customers who have purchased products participating in this program, as long as they have no history of abusive or dishonest reviews and meet our eligibility criteria. Note that not all customers who purchase participating ASINs will receive reward offers to write a review. We want this program to generate enough reviews to help customers make smarter buying decisions; this is not a rewards program intended to encourage purchases. Amazon employees, participating sellers and their friends and family are not eligible to participate in this program.
How are reviewers rewarded?

Reviewers will receive a small reward (for example, a $1.00 - $3.00 Amazon.com Gift Card) after they have submitted an authentic review within the offer period and the review meets our community guidelines. This reward is to thank reviewers for sharing their authentic experience, regardless of whether it is a 1-star or 5-star review. The nature of the review does not affect the reward or the chance of getting future rewards.
Can sellers influence these reviews or the reviewers participating in this program?

No. Sellers choose ASINs to participate in this program, but are not allowed to influence the content or star rating of the customer reviews. Sellers are also prohibited from communicating with customers about their reviews. Amazon does not modify or remove reviews from the Early Reviewer Program, as long as they comply with our community guidelines.